L'Eroica is a sporting endeavor that evokes the epic of cycling with vintage bicycles and vintage clothing. Visit the exhibition path of "Chianti Origo," located in the former Cantine Ricasoli of Gaiole in Chianti, known as "Casa Eroica." This space celebrates cycling and offers a comprehensive view of a globally renowned sporting and cultural phenomenon. Among exhibition and interactive spaces, discover the history and evolution of L’Eroica, a network of events that captivates thousands worldwide. Visitors can explore various objects and accessories that make L’Eroica unique in the sports landscape. Thanks to augmented reality viewers, it's possible to virtually experience what thousands of cyclists experience in Gaiole in Chianti on the first Sunday of October. And don't miss the "Ciclofficina Luciano Berruti," which recreates the intimate atmosphere of Eroico Numero 1 with faithfully restored furnishings from the last century.

In collaboration with the Archdiocese of Siena – Colle di Val d'Elsa – Montalcino and the parish of Santa Petronilla in Siena, during BECYCLE, the original jerseys with which Gino Bartali won the Tour de France in 1938 and 1948 will be displayed. These jerseys, recently restored by Opera Laboratori and now permanently exhibited in the chapel of Santa Teresa del Gesù Bambino in the Church of Santa Petronilla, symbolize the faith of the Florentine champion and his deep friendship with the Sienese parish priest, Don Bruno Franci.