If 9,723 kilometers sounds a lot, you underestimate fashion’s power to reduce distances between people.
In fact, Italy and Japan have never been so close thanks to a charity project organized by Colony Clothing (Singapore) and Spirale-Master Plan (Japan) and some of the most important players in Japanese retail, in collaboration with Pitti Immagine.
“Siamo Vicini (We are close) 9723=0”, this is the name of the initiative: “9,723” is the number of kilometers between Japan and Italy, “0” is instead the symbol of a closeness not just expressed in words but also in a very concrete sense.
The idea was born during lockdown: to use the communicative force possessed by the fashion world to promote a gesture of solidarity. So, a group of Japanese fashion retail brands and companies – Spirale-Master Plan, United Arrows, Beams, Forza Style, Nano Universe, Isetan and Colony Clothing – decided to strengthen their links with Italy and, in particular, with Florence, by creating a charity project which would also benefit the Ospedale Pediatrico Meyer Children’s Hospital in Florence.
Here are the details. Each participating company has chosen a blue solid color necktie, customized it with the logo of the brand and the “Siamo Vicini 9723=0” logo, designed by TOMO ASAHINA DESIGN, and put it on sale on their own website.
From mid-October to mid-November, the necktie can be preordered and then purchased. 10% of the proceeds of the sales will go to the Meyer Hospital in Florence and another 10% will go to the NGO Doctors without Borders (MSF) Japan, to support treatments for Covid 19.
The final price of this special necktie will be 10,000 YEN.
The ties were produced by Ainex Co. ltd, which will also make a specific donation to this charity project on the occasion.
