Pitti Immagine is pleased to announce a new strategic collaboration with KOCCA (Korea Creative Content Agency), the government agency under South Korea’s Ministry of Culture and Tourism, to promote Korean fashion, music, and video entertainment formats with a special event at Pitti Uomo in June 2025.
As the first Italian branch of KOCCA opens in Milan, this partnership underscores KOCCA’s mission to support Korea’s cultural expansion internationally and Pitti Immagine’s commitment to fostering cross-cultural exchange and spotlighting innovative global trends.
The June event will provide a unique platform for the Pitti Uomo community of international buyers, media, and visitors to explore Korean creativity and talent upclose.