The 89th edition of Pitti Filati was held from 28 to 30 June 2021 in the Stazione Leopolda, Florence.  Following two exclusively digital editions, the Pitti Immagine fairs were the first big international rendezvous to reopen. The Stazione Leopolda was a physical space as well as a place that symbolized a new beginning characterized by enthusiasm and a desire to react on the part of fashion system players.
We acted as trailblazers, offering a model of safety, innovation and a concrete synergy with our new digital tools.  The determination demonstrated by the companies in participating in the fair, the qualitative level of their proposals and the projects presented, as well as the feedback and the numbers themselves, which we will now share with you, have filled us with satisfaction.

86 exhibitors presented the yarn trends for the next fall/winter 2022-2023.
8 of which from abroad 
Almost all of them (77) chose to be present both at the Stazione Leopolda with their own exhibition space and on line on Pitti Connect. 
9 companies participated exclusively on the Pitti Connect digital platform. 

During the three days of Pitti Filati 89 the participants consisted of:

Over 1,700 professionals in total
(buyers + agents and representatives + suppliers + media operators)

1,224 total buyers
834 Italian buyers
390 foreign buyers

The main foreign markets of origin of the buyers:
France, Germany, Switzerland, United States, Spain, Austria, Sweden, Netherlands, Russia, United Kingdom, Romania, Belgium, Portugal, Denmark, and Turkey. 

 

PREMIUM BUYERS

The buyers of some of the most important international brands that took part in this edition of Pitti Filati include:
Acne Studios (Sweden), Alanui (Italy), Banana Republic (United States), Bergdorf & Goodman (United States), Bottega Veneta (Italy), Brioni (Italy), Burberry (UK), Canali (Italy), Celine (France), Christian Dior (France), Dolce & Gabbana (Italy), Eckhaus Latta (United States), Ermanno Scervino (Italy), Falconeri (Italy), Falke (Germany), Gerard Darel (France), Giorgio Armani (Italy), Gucci (Italy), Hermès (France), Herno (Italy), Hugo Boss (Germany), Idmaille (France), Kenzo (France), Lanvin (France), Loveshackfancy (United States), Maison Margiela (Italy), Maxmara (Italy), Missoni (Italy), Naadam (United States), Nanushka (Hungary), Neiman Marcus (United States), Roberto Collina (Italy), Salvatore Ferragamo (Italy), Sease (Italy), Stefano Ricci (Italy), Stella McCartney (Italy), The Elder Statesman (United States), Tod's (Italy), Trussardi (Italy), Valentino (Italy), Versace (Italy), Woolrich (Italy).

114 journalists took part in Pitti Filati 89.  National and foreign daily papers and periodicals, sector magazines and on-line publications followed the fair recording the trends and new ideas and taking part in the presentations  that energized the Stazione Leopolda.

The countries of origin of the main foreign media were: 
Germany, France, Netherlands, United States, Switzerland, and Russia.

Here are some of the daily papers, magazines and on-line publications that followed Pitti Filati 89:

Collezioni (Italy), Corriere della Sera (Italy), Eco di Biella (Italy), Fashionnetwork (France), Fashion Magazine (Italy), Il Sole 24 Ore (Italy), InStyle (Germany), Journal du Textile (France), La Nazione (Italy), La Repubblica (Italy), La Spola (Italy), La Stampa (Italy), Lampoon (Italy), Milano Finanza Fashion (Italy), Noticiero Textil (Spain), Pambianco (Italy), QN Quotidiano Nazionale (Italy), RAI (Italy), Showdetails (Italy), Textile Network (Germany), Textile View (The Netherlands), Textilwirtschaft (Germany), The Rake (Russia), WWD (Italy), Yomiuri Shimbun (Japan).

Spazio Ricerca: the creativity of tomorrow portrayed in TRANSFORMER
Just like at every edition, the Spazio Ricerca, curated by Angelo Figus and Nicola Miller, was the place in which the future of the yarn industry and fashion took shape.  For fall/winter 2022-2023, the title-theme was “TRANSFORMER”. 

“PITTI STUDIOS”
    Pitti Filati 89 inaugurated a brand-new feature: the new service for the production of digital content for maximizing exhibitors’ proposals in collaboration with the knitwear machinery manufacturer Shima Seiki and the Kerned creative studio.

FEEL THE CONTEST
 A special space dedicated to the collections of the five finalists of Feel the Contest.  The overall winner -Raquel de Carvalho – will realize her own capsule collection for the SS22 season, entirely Made in Italy. 

VINTAGE SELECTION
The fair-event dedicated to vintage fashion, the research laboratory on fashion of the past reached its 36th edition. 

INTEREST GROWS IN THE BRANDS ON THE ONLINE PLATFORM:

Also for Pitti Filati the digital platform was confirmed as a strategic business tool: it increases the visibility of the companies and their collections, it makes information and images available in real time and puts designers, companies, buyers and press in touch with each other, broadening the reference markets. 

The digital platform, online until 10 September, recorded significant results in the period monitored.

 

BUYERS ON PITTI CONNECT

Buyers who logged in:

2,330 total buyers
1,207 Italian buyers
1,123 foreign buyers
        
The main countries from which the website was accessed: 
Germany, United Kingdom, United States, France, Russia, Switzerland, Netherlands, Japan, Turkey, Spain, Austria, China-Hong Kong, Denmark, Sweden, and Bulgaria.

 

PRESS AND MEDIA ON CONNECT

161 Italian and international journalists and media operators logged in and visited the fair 

Main countries of origin: France, Germany, Switzerland, United States, Russia, Spain, Netherlands.

 

THE BILLBOARD

On Pitti Connect, the online editorial and communication activities promoted all the potential of the companies and collections at Pitti Filati 89.  Through dedicated focuses, in-depth features about the Spazio Ricerca and news about the fair broadcast online on The Billboard and relaunched through the newsletters and social network channels, buyers and press were able to learn more about next season’s international yarn industry trends.

 

The Spazio Ricerca on Connect

In addition to its scenographic presence at the Stazione Leopolda, the TRANSFORMER Spazio Ricerca maintained a strong digital dimension in order to reach the highest possible numbers of buyers and creatives.  All the content, a downloadable color chart and a comprehensive gallery of textures are available online, in a special section of Pitti Connect.