In this unprecedented and challenging international scenario, the Pitti Connect platform has responded to the practical needs of the moment, anticipating the use of features and tools designed to be launched in January 2021, as an integration to the physical fairs.

With Pitti Connect, we have offered an innovative, effective resource with great potential. And during the summer edition of the Pitti Immagine fairs, we involved 543 brands.

Thanks to Pitti Connect, the fair has confirmed its position as an international reference point for the yarn industry, as well as a concept lab for the knitwear of the future. We have deployed resources and energy, investing not only on the technological front but also working closely with our community of buyers and editors, and involving international partners who have contributed to generating great contacts and content.

Pitti Connect was the channel through which buyers and the press could contact exhibitors and discover the great quality of their offer and the excellence of their work.

International buyers mainly from: Germany, USA, UK, France, Japan, Spain, Russia, China-Hong Kong, The Netherlands, Turkey, Switzerland, Denmark, Austria, Belgium, China, Sweden. 
 

PREMIUM BUYERS

The quality of the new collections featured by Pitti Filati on Pitti Connect and the presence of companies focused on research attracted a high percentage of buyers representing some of the most important international brands.

Among the participating buyers:

Ann Taylor (Usa), Banana Republic (Usa), Billy Reid (Usa), Brooks Brothers (Usa), Burberry (UK), Calvin Klein (Usa), Ermenegildo Zegna (Italy), Falke Fashion (Germany), Giorgio Armani (Italy), Gilmar (Italy), Gucci (Italy), Hugo Boss (Germany), John Smedley (Uk), Imax (Italy), Luisa Cerano (Germany), Marina Rinaldi (Italy), MaxMara (Italy), Miles (Italy), Nordstrom (Usa), Onward Kashiyama (Japan), Polo Ralph Lauren (Usa), Prada (Italy), Salvatore Ferragamo (Italy), Valentino (Italy), The Row (Usa), Thom Browne (Usa), Theory (Usa), World Co. (Japan)

In its digital format, the Spazio Ricerca has exceeded the 7,500 views (both for Italian and English pages).

Its dynamic contents were a fundamental feature, keeping buyers and designers engaged for the entire duration of the fair happening on Pitti Connect.

The general theme, RAY OF LIGHT, expressed through six macro trends, turned the spotlight on the autumn/winter 2021-2022 yarns in three different steps.

1. The color card: A 360-degree view of the future chromatic evolution of knitwear, for the benefit of creatives and their upcoming moodboards.
2. Technical insight: a full immersion within the central core of fibers, dyes, knit stitches, effects. Nicola Miller's expert words have restored the tactile quality of the most innovative and experimental yarns, orienting buyers' choices.
3. The images: Angelo Figus' artistic direction completed the discovery journey with a selection of images ranging from art to design, from ancient to contemporary, expanding, before the visitors' eyes, the potential of the yarns on display with inputs and inspirations from different worlds.

Technical insights, design inspirations, and prospectives on the world of yarns and knitwear: Pitti Filati on Pitti Connect has renewed its role as a collector of creative and quality ideas. Through news, events, and online meetings, the editorial contents released during these past months have recorded over 9 thousand views. Here are some examples:

Fibre for Fashion and Function
500 users tuned in for the online talk "Fibers for Fashion and Function", featuring two textile industry leaders: The Woolmark Company, the global authority on Merino wool, and Shima Seiki Italia, which produces and sells innovative machines for knitwear.

Modateca Deanna - Thread by thread 
A special project showcasing what is one of the most important knitwear archives in the world and a research and professional training resource for designers. The Pitti Immagine Filati community has “rewarded” this content with over 1,500 views.

Feel the Yarn
A contest that is also a style incubator for knitwear brands. Now in its 11th edition, Feel the Yarn has brought to the digital dimension the great work of 22 international fashion schools, 34 young designers, and as many companies in the sector. The pages dedicated to this event have obtained a total of 1,200 views.

Here are some of the newspapers, magazines, online publications and TV outlets that visited Pitti Connect

Corriere della Sera (Italy), CWB Magazine (UK), Eco di Biella (Italy), Elle (Italy), Fashion Magazine (Italy), Grazia (Italy), Il Sole 24 Ore (Italy), Knitting Trade Journal (UK), Knittingindustry.com (UK), La Repubblica (Italy), La Spola (Italy), La Stampa (Italy), Made in Biella (Italy), Milano Finanza Fashion (Italy), Nuvo Magazine (Canada), QN - Quotidiano Nazionale (Italy), Showdetails (Italy), Tekstilec (Slovenia), Textile Network (Germany), Textile View Magazine (The Netherlands), Textilia Press (Brazil), Textilwirtschaft (Germany), Voce (Italy), WGSN (UK), Twist (UK), WWD (Usa), Zoom on Fashion Trends (Italy).

PAGE VIEWS: This number indicates how many exhibitor pages have been viewed overall on the entire Pitti Connect platform.

VISITS: Total number of sessions (activity taking place upon accessing the platform and until the browser is exited or closed) by users who have landed on the Pitti Connect brand pages.