The digital edition of Pitti Bimbo 92 went online on Pitti Connect from 27 January to 5 April.

Thanks to its offer of content, effective services, and rapid feedback solutions, the platform connected exhibitors, buyers, and the specialized press, turning the spotlight on 214 kidswear brands and generating contacts, commercial opportunities, and media visibility, also thanks to popular live events.

The Pitti Bimbo brands achieved excellent performances: the number of visits and page views marked a significant increase compared to the summer event, and more than 2,300 buyers interacted with exhibitors.

Check out this detailed report dedicated to the performances of Pitti Connect and the companies featured on it.

Almost 2,300 buyers: this is the number of buyers from all over the world who visited Pitti Connect to discover the brand pages, preview the brands' latest editorial content, and interact with exhibitors. 

There were 1,300 Italian buyers. 

There were 1,000 international buyers mainly from Spain, United Kingdom, Germany, Russia, Greece, USA, France, Belgium, Turkey, Poland, Holland, Japan, Korea, Brazil, Switzerland, Ukraine, Portugal, Canada, Israel, Bulgaria.  
 

PREMIUM BUYERS

Buyers from the most important international shops, boutiques, department stores, and online retailers visited the digital fair.

Among the buyers who visited the Pitti Bimbo pages on Pitti Connect:

ABC (Lebanon), Abebi (China-Hong Kong), Anna Meglio (Italy), Babesta (Usa), Baby Marlen (Ukraine), Babyshop (Sweden), Barbara Frères (Germany), Beams (Japan), Bergdorf & Goodman (Usa), Bongenie Grieder – Brunschwig Group (Switzerland), Bosco dei Ciliegi (Russia), Childrensalon (UK), Childsplay (UK), Coin (Italia), Crea (Italy), Daniel Boutique (Ukraine), De Bijenkorf (The Netherlands), El Corte Inglés (Spain), El Palacio de Hierro (Mexico), Engelhorn Mode (Germany), Farfetch (UK), Fenwick (UK), Galeries Lafayette (France), Galeries Lafayette & Le BHV Marais - Admic (Lebanon), Galeries Lafayette Doha - Ali Bin Ali Group (Qatar), Hankyu Hanshin (Japan), Happy Land (South Korea), Hyundai (South Korea), Isetan Mitsukoshi (Japan), Kangaroo (Russia), Kids 21 (Singapore), Kids Cavern (UK), Korbmayer (Germany), La Rinascente (Italy), Le Bon Marché (France), Les Petits Kindermoden (Germany), Little Popup (Germany), Lodenfrey (Germany), Luisaviaroma (Italy), Magic Edition (South Korea), Maisonette (Usa), Margo (Russia), Mercury Tsum (Russia), Mini Boutique (Corea), Monn (Switzerland), Neiman Marcus (Usa), Peek & Cloppenburg (Germany), Peter Pan (Italy), Regina (Russia), Ricriation (Principality of Monaco), Robirò (Italy), Ron Herman (Japan), Saks Fifth Avenue (Usa), Serafino (Japan), Shinsegae (South Korea), Ships (Japan), Smallable (France), Takashimaya (Japan), Tiddlywinks (UK), Tiziana Fausti (Italy), Trench (Spain), Winny (Russia).

From January to April, 115 media outlets visited and explored Pitti Connect. 

In detail, there were 59 international media and 56 Italian ones, for a total of 214 media professionals.
International media mostly came from United States, Germany, France, Great Britain, Russia, Spain, Holland, Argentina, Brazil and China.

Here are some of the newspapers, magazines, online publications, and TV broadcasters that visited Pitti Bimbo on Pitti Connect:

Asahi.com (Japan), Book Bambini (Italy), Correre della Sera (Italy) CWB Magazine (UK), Donna Moderna (Italy), Elle (Russia), Elle Kids (Italy), F Magazine (Italy), Fashion Magazine (Italy), Fashionnetwork (France), Fashion United (The Netherlands), Fashion Snoops (USA), Highsnobiety (USA), Hooligans Magazine (USA), Il Sole 24 Ore (Italy), IO Donna (Italy), Journal du Textile (France), Kids à la Mode (USA), Kid’s Wear Magazine (Germany), La Repubblica (Italy), L’Officiel (South Korea), Marie Claire (Italy), Mediaset (Italy), Milan Magazine (Germany), Milano Finanza Fashion (Italy), Milk Magazine (France), Ninsmoda (Spain), Pambianco (Italy), Pirouetteblog (UK), QN Quotidiano Nazionale (Italy), RAI (Italy), Poster Child (USA), Scimparello Magazine (Italia), SKY (Italy), Smudgetikka (UK), Stroller in the City (USA), Style Piccoli (Italy), Vogue Kids (Russia), WWD (USA), WWD (Italy).

Pitti Immagine has engaged in an intense editorial and communication activity to promote the Pitti Connect brands through special focus and projects, live events, style itineraries, interviews, and talks that went online on The Billboard and were relaunched through newsletters and social media accounts.

The main formats published on the Billboard:

• Walk Through: style itineraries dedicated to the key pieces of the brands
• Special Features on the Sections: focus on the macro areas of Pitti Bimbo featuring the most representative brands
• Buyers Select: the personal picks by the top buyers who visited Pitti Connect
• I Want To Be Green: talks dedicated to sustainability
• Editorials: themed itineraries across the Pitti Bimbo brands
• Style in between Pages: children's fashion inspired by great artists
• Around Kids: stories of children and parents from all over the world
• Wow Cartoons: special top models for the Pitti Bimbo brands
• Hollywood Room: let's dress up the children of stars

Plus

Media Partnerships: 
Style Piccoli – Corriere della Sera, Fashion Magazine

PAGE VIEWS: This number indicates how many exhibitor pages have been viewed overall on the entire Pitti Connect platform.

VISITS: Total number of sessions (activity taking place upon accessing the platform and until the browser is exited or closed) by users who have landed on the Pitti Connect brand pages.