We like to avoid indulging in our self-congratulation, we explain: WHO WE ARE NOT. Loyal to our maxim: FASHION IS WHAT IS NOT IN FASHION We producer  of  L’IMPERMEABILE  are not making fashion, we do not create a product just because it is in fashion, in reality we produce RAINCOATS since 1948! WHY? because fashion  as far  as we believe do not develop but only change, destroy today what was created just a year before. Fashion itself  deny to the individuals to choose, day after day, what to wear. At today’s date all around us there  are lots of  objects, clothing that are very far from our feelings and far from our needs. The intimate process of  owning  a  garment and make it as  part of  our  world is disappearing. We  must remember  that fashion has actually promoted uniformity against personal choice. If   we  are  not  careful  culture  that  reflect  in  personal  style  with  own  taste  in  wear  will  be disappearing soon! Nowadays we have  lost the  culture  and knowledge  of  how to wear therefore it is up to the producers with historic memorials,  specialized producers, that from  generation  to  generation have  handed  down know-how and value of  the  product, to spread  to the  consumers a new sense of  beauty and the  satisfaction to purchase  garments that will bring years of  happiness in wearing them letting them to become part of  your style and wear-wellness. We are convinced  that STYLE is the only reply to the depersonalizing of  the massproduction fashion. There  are styles that are part of  the fashion  history, these  are the ones that do keep the style, these do not need to change themselves every year. Each of  us wear L’IMPERMEABILE with his own style, proud to  wear an  iconic garment. Through our philosophy we want to reconcile  the relation between  the person and his own style so let emerge the  taste the  knowledge of  fabrics the  culture  of  the  details designed  for a purpose and shaped by the time. L’IMPERMEABILE is proud to be worn, bold because it is going  to be recognized among the crowd, worn with your own touch of  style. Our raincoats do distinguish because  we gave them  a touch of  vintage world, we are from Tuscany and we do like traditions, our Factory was born in 1948  and now into the  3rd generation, this is our approach to the products we manufacture since so long. As it  was  in the early years of  our  factory our  raincoats are delivered carefully packed each in individual box, with the same vintage image of  the 60’. Every  season we carefully  and slowly reconsider the designs and sketches  of  the 60’  that we store in our archive room, looking  for original  qualities to replicate these  and offer  them nowadays in our raincoats collection L’IMPERMEABILE same as at that time. We are looking for: personal taste, style that do not disappear quickly, we are looking for bold individuals ready to expose themselves with their unique personality not lost into the crowd. Maybe it will be fashion itself  that will chase us.