To create products and a universe deeply connected to our times by playing with the codes of the past and adding a touch of modernity to footwear classics. This was our starting point five years ago and this same vision continues to guide us today. French elegance: The Moustache, symbol of elegance and authenticity. That is what we want people to wear, in France and around the world. In 2012, the year in which the label was launched, the shoe market was stagnant. Nothing existed between the giant conglomerates, who continued to churn out the same old dated classics, and the mass-market sneaker brands. In a move to break away from the traditional market, M. Mous- tache was founded with one simple goal: to create products that were suitable for a new generation of thirty-somethings seeking quality, authenticity and originality.