JOOP! The Brand Today

JOOP! is the successful lifestyle brand with German roots and international renown. The product portfolio spans premium menswear and womenswear and is aimed at confident and stylish men and women with a strong interest in fashion and design. The JOOP! and JOOP! JEANS collections impress with their innovative designs and high-quality fabrics and finishes. JOOP! stands for self-evident sexiness and celebrates status and confidence. Bags and shoes, jewellery and watches, eyewear, bodywear, beachwear, legwear as well as a living collection complete the portfolio.

Where History Meets Zeitgeist
The fashion and lifestyle brand founded by designer Wolfgang Joop in 1987 is one of the best known international fashion labels. Since 2008 the JOOP! Brand has been owned by the Holy Fashion Group, a company that has decades of experience writing successful fashion stories. Based in the Swiss region of Kreuzlingen by Lake Constance, the HFG employs over 1400 members of staff. The brand’s historic home in the elegant JOOP! art nouveau villa at 22 Harvestehuder Weg in Hamburg became its representative residence again in 2016, as well as serving as brand showroom, future workshop and a meeting place for the international fashion scene.