The brand GEN-Y was established in 2017 by Lorenzo Lorenzi, CEO of Lorenzi Company Italian leader in microfibers leather and tech-textiles.
Lorenzi’s high-quality materials, commonly used by premium brands of leather goods, sport/safety footwear and technical clothing are reinterpreted by Gen-y turning them into smart bags, rucksacks and clothes with an innovative key.
Inspired by Lorenzi’s knowhow and environmental respect GEN-Y is projected to the next generations needs, always sharing the mission: “Long lasting products, long lasting future”.
The creative team is focused on the product functionality and releases new designs without following the fashion cycle.