Our brand pillars are sustainability, innovation and fashion. In terms of style  Ecoalf could be described as timeless, unpretentious and contemporary. When you visit our stores, speak to our sales team, touch the garments, watch our videos. There is always the same tone of voice, authentic and human. At the start of every process, we are dedicated to every detail, from the quality of the used plastic bottle that has been collected by the fishermen to the story of that particular garment that is featured on the label. The concept of the brand came after the birth of Javier’s (Ecoalf´s President and Founder) son, Alfredo (the company is named after him) when he was reflecting upon the world we would leave to the next generation and his frustration with the excessive use of the world’s natural resources. Ecoalf was born in 2009 with the the idea of creating a fashion brand that is truly sustainable. By integrating breakthrough technology, we create clothing and accessories made entirely from recycled materials, without actually looking like it. We cannot live on this planet as if we have another one to go to when this one is ruined. So our goal was to create the first generation of recycled products with the same quality, design and technical properties as the best non-recycled products to show that there is no need to use our world’s natural resources in careless way. Ecoalf is based on three fundamental aspects: Innovation &Technology, Sustainability and Design. Technology and R&D is essential in a company like Ecoalf. Discarded fishing nets, post-consumer plastic bottles, worn-out tires, post-industrial cotton, and even used coffee grounds become outerwear, swimsuits, sneakers and accessories. We´ve developed over 300 recycled fabrics made from used plastic bottles, recovered fishing nets, cotton, wool turning them into top quality garments such as: Coats, jackets, vests, sweaters, pants, dresses, t-shirts, accessories, sneakers.  www.ecoalf.com