We are a small family owned business that has a long history producing woollen products. But our children’s line is something new! Our aim is to mix traditions with innovation. Wool, our main “ingredient”, has been used for centuries - warm woollen sweaters and skirts were the main clothing item for our ancestors. And we want to keep this tradition alive by giving the garments a new, modern life via innovative, child-friendly materials.  Wool In Love is our way to express the love for small kids. But also love for nature around us. We believe in slow fashion. Shopping small. And leaving as little footprint as possible.All Wool In Love products are designed and manufactured in EU, Estonia.  We have our own production facility in Viljandi, a inspiring and idyllic small town. We can react quickly, adjust production according to the demand and offer shorter lead times. Having production in Europe also means shorter distances with faster shipments, and smaller environmental impact.