After studying fashion design in Barcelona and having worked in the kidswear world for many years, Irene Zugaza, our founder and Creative Director, decided it was time to take a moment and rethink what legacy we want to leave to our children and future generations. She felt the necessity to provide families an “oasis” in this frenetic and stressful world by creating a relaxed universe clothing brand that would stand for the things well done, and would celebrate kids pureness. She moved back to her hometown in the Basque mountains and got to work. The rest, it is present history.