Tayshaba, a Franco-Sudanese brand that combines art, culture, ancestry and non-conformity.

Created by Maiada El Khalifa, an accomplished artist and the world’s first Sudanese French perfumer.

Inspired by her heritage and its ancestral secret perfumes, she blends these Sudanese essences with rare and premium ingredients from around the world to create unconventional, artistic and complex formulas that carry a bold manifesto and call to action.

To stand out, defy convention and be your true, unique self.

A manifesto that stems from the DNA of the creator. The great-granddaughter of independence fighters and founders of modern Sudan, Maiada infuses this spirit of audacity, liberation and passion into her creations. 

Myrrh is a key ingredient in the collection. Its historic journey from the African incense routes of the founder's Kushite ancestors (Kingdom of Kush) to the Levant and the Silk Road symbolises the power of fragrance to transcend borders and connect cultures.

The brand identity features waves inspired by the Nile, representing connection and cultural exchange.

Tayshaba is also committed to the environment: the collection is vegan, contains no animal ingredients, uses high-quality ingredients with minimal waste, and all the musks are biodegradable.