Brand Profile
Réserve en Afrique 1934, an African perfume brand that celebrates the exquisite and diverse nature of the African continent through perfumes crafted with the most extraordinary African ingredients.
Our founders' family conserves a majestic natural reserve nestled in the westernmost part of the African continent. A magical place, where noble lions sleep under the branches of thousand-year-old baobab trees, this nature reserve forms part of a UNESCO world heritage site.
Driven by our passion for magnificent flora, we are committed to showcasing the most exceptional African perfumery ingredients such as Somalian opoponax, Madgascan vanilla, Ethiopian myrrh, Ivorian iris, Moroccan neroli, and many more.
At the core of our brand lies a deep-rooted commitment to celebrating African nature and raising awareness for the conservation of its delicate ecosystems. We are an eco-conscious perfumery brand and with each of our fragrance lines, we thoughtfully contribute to targeted conservation efforts on the continent.