Brand Profile
FUMparFUM creative studio (Trade Mark FUMparFUM) was founded in Vilnius (Lithuania) in 2011 as a creative platform and a contemporary brand of conceptual art perfumery. The founder and perfumer is Aistis Mickevičius, a known artist, actor and former radio DJ in Lithuania, who became interested in perfumery world. After various studies of perfume creation and technique he started from his own project. The brand name is a pun, derived from the Latin Per Fumum, the Italian Profumo and the French Parfum.
Every fragrance from all FUMparFUM collections is made from the carefully selected premium
quality natural and synthetic ingredients in very limited editions. The studio’s unique style combines
old European tradition of perfume making and an original approach to contemporary author perfumery and an artistic expression of the imagination. All FUMparFUM fragrances are characterized by a sophisticated avant-garde style, theatricality, unexpected botanic and molecular combinations, and a hint of modern vintage taste.
FUMparFUM creative studio creates their own fragrance lines and fragrant products for various
business companies (hotels, banks, stores, boutiques, other fragrance and fashion brands etc.).
The Nose of FUMparFUM creative studio Aistis Mickevičius also creates artistic scent installations for objects, galleries, culture events or exhibitions. In 2016 he published the first book about perfumery in Lithuanian language, called Kvepalai (Perfumes), re-published in 2021. At the end of 2023, he opened in Vilnius the unique and only olfactory and visual art gallery in the Baltic region, named Per Fumum.
The brand actively participates in various international artistic perfumery exhibitions and other perfumery events (Pitti Fragranze Florence, Esxence Milan, Paris Perfume Week etc.).
KEY WORDS: Modern, Conceptual, Contemporary, Artistic, Avant-Garde, Creative.
MOTTO: Individuality is the NEW Reality!