Bel Rebel = Beautiful Rebel. Taking something beautiful and subverting it.

Our scents create unique narratives, and challenge industry conventions. We take something beautiful and subvert it, blending it with unexpected twists which result in truly unique fragrances. Bel Rebel was created in a rebel city by a rebel person with a rebel team. All our fragrances are made in-house in London, with bespoke mushroom packaging grown in the Netherlands.

Bel Rebel is:

Bold: Making a statement through remarkable compound combinations. 

Ethical: Our perfumes are cruelty-free, predominantly vegan, and produced in small batches, with 100% compostable packaging. Quality should never mean compromise.

Instinctive: Trusting our intuition, and disregarding trends in favour of our own experimentation.

Fun: A sense of humour is implicit in everything we do. 

Self-made: We have worked tirelessly to get here, building our brand from the ground up. We are fiercely independent, and will remain so against all odds. 
 
Inclusive: We reject dated notions of gender and age specific fragrance.

Straightforward: We aim to simplify what’s overly complicated and glamorised, believing that the radical honesty is the way forward not only in the perfume industry, but in all industries.