Brand Profile
WILDKIND KIDS
Mixing roomy workwear silhouettes, counterculture references, bold prints, and punchy, nostalgic graphics Wildkind Kids designs unisex clothes only enhanced by wear and tear.
Hard-wearing denim and durable cotton are the building blocks of the collection with timeless artisanal finishes such as patchwork, stitching, and tie dye that carry on from season to season. The label’s distinctive prints are created in collaboration with designers who work for fashion houses including Louis Vuitton, Maison Margiela, Dior Homme and Alexander McQueen.
Wildkind Kids was founded in 2017 by a Finnish sister-duo Emilia and Johanna Laitanen, a stylist and a photographer. Their shared love for vintage clothing drives Wildkind Kids to create cherished future hand-me-downs and each collection is treated as limited edition to avoid overproduction.
Label’s latest retailers include SSENSE and Ron Herman Japan.