Exhibitors Spotlight: Arys

Exhibitors Spotlight:
Arys

Editorial

Edition 99

25.02.2021

Arys Creates High-End Solutions for Everyday Wear

Exhibitors Spotlight focuses on a selection of brands exhibiting at this year's Pitti Uomo, showcasing their upcoming collections and special upcoming projects.

Arys takes a functional approach to streetwear, producing minimal garments with clean and timeless designs. Founded in 2014, the brand’s multifunctional tracksuits have evolved into high-end solutions for everyday wear. Designed with an elevated touch and feel, Arys offers a well-balanced take on form and function.

For its upcoming FW 21 collection, CEO Fritz Sturm speaks on its direction:

"With our fall/winter collection we have made a big step in development. We used the Covid 19 crisis intensively to sharpen our collection concept and focus on our strengths. We have extremely high expectations of ourselves and I think we have almost lived up to them in this versatile yet compact collection. It's always a fine line in techwear between over-development and over-simplicity. We have found the balance well. Arys is meant to be a "wearable" brand that integrates seamlessly into daily life and impresses with modest diversity.“

The collection consists of 22 pieces, a mixture of key styles and new designs including bold outwear with nuanced prints, a cape with detachable accessories, and essential everyday underlayers. An update of the daily wardrobe, Arys has provided the wearer with a set of staples that make all-day runs seamless.

Inspired by the sleek architecture of modern city centers, the minimal pieces house a sophisticated sense of functionality and a host of practical features. The color concept of the collection is based around Arys signature color of raven. With nods to a metropolis style palette, elements of the city center are incorporated via influences such as the reflection of the winter sky on the glass facade of skyscrapers.