In a different moment of this company life, I would have taken the chance of sunny, a bit windy mid july weekend to get a motorcycle ride, towards the yellow fields surrounding Volterra maybe - or to jump in my little boat and going to sea, playing it by ear, no plans, just to clear up my mind…

Please don’t get me wrong: I bet you’d like to do the same, each of you his own way, following your talent and thoughts…

But you know what? I’ve no regrets, not at all, because today is the day of Pitti Connect, of our new web platform. We’ve been working on it since a long time here at Pitti, working hard, believe me, and now it’s finally online. We’re just as thrilled as you are, hopefully. It’s a new birth, let’s welcome it, all together.

Pitti Connect will be on line from now till mid October.
The goal is to stretching the length of the fair and to return the exhibitors the right exposure and connection to the international markets, to offer the buyers the usual smart scouting and longer time to do their research, to let the whole Pitti community smell the mood of the Pitti atmosphere.

Yes, because Pitti Connect aims to be not only a digital fair, but a privileged web observatory on fashion at the present days, rich of news and editorial contents. A vibrant place where you get to know more, you catch up with friends, you see what’s on.

Like a magazine reflecting the complex nature of Pitti: trade fair most interesting collections, fashion special projects out of fair borders, products & communication... 

Just let me thank my people here in Pitti, our consultants and contributors of every kind, our exhibitors: you did a great job folks, hope our business and media communities will be enjoying it every single day. 

And many thanks to you, whoever you are, who are listening to me right now. 
Stay with us.