“We need radical action now. In a new age of mass awakening, counterculture is key in forging a new path with new systems in place. It’s on us to define the world we want to live in.”
Virón is a plant-based footwear brand following a slow fashion approach with a focus on circularity and a philosophy deeply rooted in youth and counterculture. Based in Paris, Virón is designed to be a democratic platform where new ideas and sustainable practices grow and are developed together.