Brand Profile
SEASE IS A PREMIUM BRAND FOR A PASSION DRIVEN LIFESTYLE, BLURRING THE LINES BETWEEN URBAN AND ACTIVEWEAR WITH AN UNMATCHED LEVEL OF QUALITY. AN IDEA BY FRANCO AND GIACOMO LORO PIANA, THE LIFESTYLE BRAND IS THE RESULT OF THEIR LOVE FOR THE OUTDOOR AND OPEN-AIR SPORTS. THANKS TO THEIR VISION, SEASE ENVIRONMENTALLY CONSCIOUS SUPPLY CHAIN AND USE OF MATERIALS, RESOURCES AND PROCESSES AIMS AT CREATING VALUE WHILE RESPECTING THE PLANET. OMNICHANNEL DISTRIBUTION THE OMNICHANNEL STRATEGY OF THE BRAND CURRENTLY INTEGRATES RETAIL STORES INTO ECOMMERCE, FURTHER ENHANCING THE SERVICE AND AFTERSERVICE. SOME OF OUR KEY STRATEGIC PARTNERS: MR PORTER, HARROD’S, MATCHES FASHION AND WHOLESALERS OF THE LIKES OF GORSUCH AND SKI SERVICE CH. SEASE CONTEMPORARY MEN’S WARDROBE IS A SET OF VERSATILE ITEMS: HIGH PERFORMANCE ACTIVEWEAR, URBANWEAR AND ESSENTIALS DESIGNED FOR OUTDOOR PASSIONS AND IDEAL FOR THE CITY. BRAND PILLARS INNOVATION AND TRADITION SEASE’S VISION IS TO HIBRIDIZE TRADITIONAL ELEGANCE WITH CONTEMPORARY DESIGN AND INNOVATION: CLASSIC TAILORING INSPIRES A MODERN, FUNCTIONAL DESIGN. HIGH PERFORMANCE ACTIVEWEAR CONTAMINATES WITH EVERYDAY URBANWEAR. SEASE CASUAL SOPHISTICATED AESTHETICS ALLOWS TO LIVE OUTDOOR PASSIONS TO THE FULLEST, WHILE SURFING THE CITY AND COMMUTING IN FULL COMFORT AND STYLE. SUNRISE SOLARO THE FABRIC SYNONYMOUS WITH SEASE MOST ICONIC ITEMS REPRESENTS THE PERFECT EVOLUTION OF CLASSIC MENSWEAR TAILORING INTO CONTEMPORARY OUTERWEAR. THE TRADITIONAL BLEND COMES RE-ENGINEERED WITH TECHNICAL AND SUSTAINABLE FEATURES FROM WOOL AND BIO-BASED NYLON (VEGETABLE SOURCES). IT IS NOW AVAILABLE IN A NEW OFF WHITE SHADE. SUSTAINABILITY NATURAL FIBERS LIKE WOOL, CASHMERE, LINEN AND HEMP BECOME HIGH TECH THROUGH WATERPROOF AND WINDPROOF MEMBRANES AND ADVANCED TREATMENTS, FOR BOTH A CLASSIC AND PERFORMING USE. HEMP AND LINEN REPRESENT THE MOST SUSTAINABLE MATERIALS DUE TO AN OVERALL WATER CONSUMPTION REDUCTION AND CHEMICAL-FREE PROCESSES AND FINISHING. MECHANICAL RECYCLING VS CHEMICAL ALSO IMPROVES THE VALUE CHAIN, SOLVING THE POST-CONSUME ISSUE THROUGH A MORE RESPECTFUL AND CIRCULAR PROCESS.