Filson

is recognized as the leading producer of essential gear for outdoor enthusiasts. It is the brand of choice for fishermen, engineers, explorers, sailors, and miners—anyone who loves the great outdoors. For SS25, Filson introduces new styles such as the Denim Chore Coat and the Heritage Cotton Cruiser, alongside updates to the Ranger Short Cruiser, Ranger Anorak, and Field Cruiser. These pieces are modern reinterpretations of archival items designed for contemporary use. Complementing these are light flannel and cotton shirts, trousers, t-shirts, caps, bandanas, and the iconic bags to round out a fresh summer look. The collection also features ultralight, packable, and breathable outerwear, along with a women’s line that reinterprets male icons using natural fibers, balancing functionality, femininity, and comfort in items made from canvas, denim, cotton, and poplin.

Baracuta

reasserts its status as an iconic British brand. The SS25 collection highlights a rural-urban contrast in British society, with the iconic G9 jacket also available in suede. Key materials include garment-dyed canvas and coated cotton linen. The collection is defined by three fundamental elements: the use of lightweight materials, the introduction of new colors, and the revisiting of classic patterns. Lightweight materials are a central focus for Baracuta this season, incorporated across many pieces. The chosen patterns are subtly tonal and delicate, with special attention given to suede garment processing.

Barbour

reconnects with its heritage through lines such as Modern Heritage, Made for Japan, and Re-engineered for Man, drawing inspiration from its archives and reinterpreting them for today's consumer.

BD Baggies

launches its SS 2025 collection exclusively at Pitti Uomo. The American-founded shirt brand focuses on its Oxford shirts as the collection's core, adding models in new fabrics and textures that greatly enrich the range. This includes a linen line, available in all colors of garment dye, various denim washes, and madras patterns. The collection also expands on the depth of the models, featuring not only the classic button-down shirts with a broad fit but also introducing a version with double pockets. Additionally, a major innovation for this season is the introduction of overshirts with pockets, adding a functional and stylish layer to the lineup.