Superga returns to Pitti Uomo with a retrospective dedicated to its history
News
Edition 106
03.06.2024
Superga returns to Pitti Uomo with a retrospective dedicated to its history, showcasing the legendary Turin-based brand in grand style. This event celebrates Superga's heritage and identity, providing an exclusive look at the key elements that have shaped the brand's distinctive character.
A special focus of the retrospective will be on the 2750 model, which revolutionized footwear when it was introduced in 1925 as the world's first tennis shoe featuring a vulcanized natural rubber sole. As it approaches its centennial, the 2750 remains a timeless icon in lifestyle fashion, continuing to be a staple in the wardrobes of many Italians and international fans alike.