Promas French Menswear Fédération and DEFI (Développement des Entreprises Françaises de l'Industrie de la Mode) have teamed up for the fourth time to support the participation of 34 French brands in Pitti Uomo 106, taking place from June 11 to 14 at Florence's Fortezza da Basso.
The collaboration highlights both organizations' ongoing dedication to expanding French fashion's international growth. In line with this commitment, Promas has also launched Promas LIST, an innovative platform that connects global buyers with French menswear companies. This is a crucial tool for industry professionals to explore new trends, access comprehensive brand information, and establish valuable business connections.