Plan C has chosen the unique setting and atmosphere of Pitti Immagine Uomo for the official launch of its menswear collection, debuting for Spring/Summer 2025. At the Fortezza da Basso, the Sala delle Grotte will host a special project in collaboration with Fondazione Pitti Discovery presenting a preview of Plan C’s women's collection as well.

Thinking beyond trends and seasons, Carolina Castiglioni, the creative director and driving force behind Plan C, expresses her distinctive aesthetic through a minimalist wardrobe with a contemporary allure. Classic and high-tech, masculine and feminine blend harmoniously into a look that transcends the concepts of gender and seasonality.

This June at Pitti Uomo, Plan C will present a summer capsule collection of looks that can be easily mixed and matched, complemented by accessories like tote bags, backpacks, and sandals. Staying true to the brand's DNA, the fabrics are highly sophisticated: crisp cotton poplin, lightweight texture
By weaving together tailoring, sportswear, and utility themes, the brand skillfully reinterprets pieces according to masculine proportions. These are elements of an ideal wardrobe that grows season after season, designed to stand the test of time.