The Italian Trade Agency presents Young Italian Start Up Around The World at Pitti Uomo 106
Editorial
Edition 106
01.07.2024
At Pitti Uomo 106, the Italian Trade Agency (ICE) - the agency for the promotion and internationalization of Italian companies - presents the ninth edition of YOUNG ITALIAN START UP AROUND THE WORLD. This project aims to showcase some of the most promising Made in Italy startups, in collaboration with Pitti Immagine’s Tutoring & Consulting division. 

Six emerging brands take the spotlight in a special dedicated area on the ground floor of the Central Pavilion at the Fortezza da Basso, during the fair: DENOBILIARYPARTICLE, ELIOS MILANO, FACE - OFF, OLD LOCKER, SNEARK, TOUJOURS MILANO.

The Italian Government and the ICE also continue to promote Florence’s role in Italian fashion’s internationalization strategy by supporting the 2024 Pitti Immagine fairs. An essential contribution to the program of incoming delegations of top foreign operators and communication.
The Young Italian Start Up Around The World brands:
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Denobiliaryparticle
Founded in Milan in 2018, the brand reimagines the classic men’s pullover. Using the highest quality materials and production methods, Denobiliaryparticle offers a wardrobe staple, redesigned for refined and personal wear by all.

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Elios Milano
Luxury accessories and clothing inspired by the Zodiac – a discipline of growing intergenerational interest and curiosity. The perfect gift idea for any special occasion, being 100% Made in Italy, unique and customized. icle offers a wardrobe staple, redesigned for refined and personal wear by all.

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Face - Off
The iconic EyeCap, the new product from Face-Off Italy, is a baseball cap with integrated glasses, free of temples and adaptable to every face shape. The product is entirely Made in Italy, with recycled components.

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Old Locker
Versatile sneakers in vibrant colors and innovative designs that combine urban elegance and traditional craftsmanship. Handmade within a direct supply chain that preserves every single process, each pair requires approximately three months of work to come to life.

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Sneark
Biodegradable sneakers Made in Italy. Comfortable, performing and high-tech, Snearks are made from biodegradable natural materials that don’t produce polluting waste and can be easily disposed of – including hemp, cork, coconut fibers, and vegetable tanned leather. 

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Toujours Milano
Footwear brand using the highest quality leathers, where style and elegance blend harmoniously with craftsmanship. Each shoe is made with care and precision, the result of constant attention to ensure a final product that will accompany you for many years.

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