URBAN RING CHANGES RADICALLY IN SUMMER 2020, LOOKING AT THE NEW
GENERATIONS.
THE NARRATIVE OF THE BRAND AND ITS LOGO ARE UNDERGOING A TRANSFORMATION, THROUGH THE
CHANGE OF STYLE.
THE INSPIRATION COMES FROM THE WORKWEAR WORLD, THROUGH THE SPORTWEAR OF TECHNICAL GARMENTS.
THE URBAN STYLE WINKS THE EYE, THROUGH AN ESSENTIAL BUT SOPHISTICATED DESIGN, TO
STREET CULTURE.
THE URBANWEAR STORY IS ESSENTIAL BUT AT THE SAME TIME VIVID IN TRENDS.
THE URBAN MAN IS DISTINCTLY DYNAMIC, HIS REFUGE FROM ROUTINE ARE ACTIVITIES
IMMERSIVE IN EXTRA-URBAN CONTEXT.