Brand Profile
PERMU is a contemporary menswear brand. We are dedicated to finding the connection between garment, the body and nature. The word PERMU comes from the abbreviation "Permutation". I believe that garment and the body have a close interaction and exchanges. The relationship between the body and the clothes wrapped around it can express different emotions and states, it is another language for us.
PERMU takes traditional tailoring as the core, combined with the excavation of bespoke craftsmanship elements, combining men's fashion patterns with various contemporary artistic expressions, to create a refined, elegant and powerful brand image. It‘s not limited by gender, and can be seen as a male silhouette as well as a female. The silhouette is full of masculine strength and feminine softness, seeking to break through and innovate in the tradition. Each product of PERMU is carefully polished through multiple bespoke processes, engraving delicacy and craftsmanship into the brand's DNA. In this fast-paced era, the traces of time are left in every stitch. Creating a minimalist, deconstructed world.