Experimentation, research, contamination, tradition, and innovation: the new era of Pence 1979 - the historical Made in Italy brand founded in 1979 which distinguished itself for its ability to reinterpret and update the classic fashion pieces - starts from here. New and unexplored paths capable of overwhelming and astonishing, eyes turned towards a new future capable of coexisting in perfect harmony with the urban contemporaneity felt in large cities and with the Brand's heritage.

Starting from 2023, a path of repositioning of the Brand begins, through which Pence 1979 products take on an increasingly more identifiable and exclusive character to evolve into a line of versatile products, capable of speaking to an extremely heterogeneous public in which the denim trousers - the Brand's identifying garment - is gradually and naturally joined by complementary products. Pence 1979 pursues a philosophy aimed at creating unique products of the highest quality, timeless in style but extremely up to date thanks to the continuous exchange with the world of fashion, art and design skilfully integrated into the Pence 1979 world by a new team of designers.