MYTHS: an extraordinary story that began in 2005 in sunny Romagna, in the Rubicone valley, Romagna, Italy, with a production of men's pants, fruit of the know-how handed down by the historic Fradal trouser factory from which everything started.
From the need to create a more informal, modern and versatile pants, with a high content of research in both look and fit, the adventure of the MYTHS brand kicks off, initially only with men's collections and for the last 5 years the women's collection has been added as well. The soul of the brand is to be found in the family history of the founder, Luciano Bernardi, who created the company G.D.M. Srl, and which is now run and managed by his sons, Simone Bernardi and Giovanni Bernardi. 
Simone is the strategist and general manager of the brand.
MYTHS has always been conceived as a brand that wants to represent "evergreen" garments, which do not follow the trends of the moment, but embrace a unique, identifying but always current style.
Three key words: mix, blend and research. Special attention is always given to quality content, such as the special "gonnella" that is a covering with openable tacking inside the waistband of men's pants, or to the buttons, trims, and sartorial tacking shown on the left side pocket of all piece-dyed garments.
These are just some of the many details in the care and making of the garments, thanks to partnerships with high-quality fabric manufacturers. MYHTS is also well known for his “Fresco di lana” trousers, able to combine quality with colors and fitting. 
The brand's buyers are men and women who are always looking for garments with a comfortable fit of great performance and that differ from the "usual" lines on the market.
The MYTHS brand is investing a lot in communication precisely to convey the intrinsic core values; a lot of space is given to the digital part and to social networks such as its Instagram profile, which includes a discussion/interview with some of the top Italian and foreign clients, a project that is producing great results beyond all expectations!
Thanks in part to these projects and investments, the G.D.M. company expects even higher brand positioning than its current presence in more than 300 selected international multibrands.
The target markets are Germany, Northern European countries, Spain, the USA and, of course, Italy.  These countries contribute 40 percent of sales, so the goal is to strengthen existing markets.
Future goals are ambitious toward other countries, but much more time needs to be spent transferring the brand DNA to existing markets and their consumers.