Elevate style with Laurastar at Pitti Uomo.
The modern gentleman, with a keen eye for quality, understands the importance of impeccable style and meticulous care for his wardrobe. At Laurastar, we share this dedication to excellence with over 40 years of expertise. We are the world leader in high-quality steam systems, offering solutions that go beyond mere ironing and steaming. Our advanced DMS (Dry Microfine Steam) technology ensures that garments receive the utmost care, preserving their quality for years to come.
At Pitti Uomo, we are proud to introduce our latest innovation: the Laurastar IZZI steamer. This compact yet powerful device is the ultimate ally for keeping garments fresh, smooth, and impeccably styled. With its DMS steam, IZZI respects the craftsmanship of garments, effortlessly removing wrinkles and revitalizing looks. Say goodbye to creases and hello to effortless elegance as Laurastar offers a unique service of garment steaming with IZZI for brands exhibiting at Pitti Uomo, ensuring their collections remain flawless throughout the event.
But our commitment to beautifying life extends beyond just clothing care. Laurastar is dedicated to promoting sustainable fashion practices, taking care of garments, and reducing the need for frequent washing and chemical products with our DMS steam technology. Additionally, we have been a staple in the fashion industry since our inception, working alongside fashion designers in their studios and backstage at their shows.
From ironing and steaming garments to disinfecting homes, Laurastar offers a comprehensive range of solutions rooted in Swiss savoir-faire and innovation. Our products are designed to last a lifetime, with a focus on durability, repairability, and sustainability. Because we believe in fighting planned obsolescence and protecting not only wardrobes but also loved ones.