Just is a project that was born in 2020, proposing the concept of interchangeable patches.

In fact our hats have a velcro that allows you to apply and remove patches. 
All patches are finely embroidered, and the related designs are made by Natalia Resmini, a fashion illustrator and an artist who collaborates with some important newspapers such as Corriere della Sera, Vanity Fair, Vogue. ( see @nataliaresmini )

The proposal of the designs is renewed from season to season, the emotions are the leitmotif.

In addition to the designs already present in the catalogue, it is possible to create a patch with a logo or a design chosen by the customer: a useful idea to make your company or work activity known in a unique and personalized way.

On 6 December 2023 opens 
Just Hat's new showroom in Piacenza: 
a place to share creative visions
and try out all the models.
can be visited by appointment.