The German fashion company DRYKORN was founded 27 years ago with just one pants collection. It now offers a wide range of collections for both men and women. Since then, the brand has stood for high-quality, durable fashion in the progressive contemporary segment. DRYKORN constantly reinvents itself to reflect the spirit of the times, but always with the unique beauty of its customers at its core. People who look for contemporary styles with a clear, independent signature. Its slogan of “FOR BEAUTIFUL PEOPLE” may polarize, but is in reality a basic statement on how it sees fashion: As a tool that enables its customers to express their own personality and create their own image of beauty.