BALR. is a premium lifestyle brand known for its premium fashion, travel products and accessories for men. Items that professional football players would love to wear. Aspirational, focused and in-sync with its young and ambitious audience, BALR. aims to inspire greatness. Through inspiring storytelling and relevant collaborations, BALR. reflects the hardest worker in the room and the fruits of his labor.

BALR. is part of the Juramy group, together with social brand agency Wannahaves and the biggest football community in the world, 433. 433 has over 100 million followers across its channels, including Instagram, TikTok and the 433 App. It aims to positively impact the world through football and has partnerships with brands like Activision, PUMA, Accor Hotels and leagues like the Bundesliga.