Pitti Immagine Uomo

- Artisan uniqueness and made in Italy. The word “GIÒSA” stands for the initials of its founder, Giorgio Santamaria, who today…

GIOSA MILANO

- 100 manifestazioni del Pitti Uomo al 30 giugno 1-2 luglio 2021 50° anniversario (1971- 2021) della fondazione…

SILVANO LATTANZI

- Following on the Italian tradition, we endlessly hone our skills and refine our art to deliver products of inestimable quality.…

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Futuro Maschile

The universe of contemporary menswear in all its diverse expressions.

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BARRETT

- For our second season in PITTI UOMO, five J∞QUALITY-certified factories with master craftsmanship have joined forces to create…

J8QUALITY

- SCAGLIONE is a brand by Maglificio Scaglione, an authentic Italian family business: small, creative and rooted in tradition…

SCAGLIONE

- Inspired by the 'cool' lifestyle of the Canadian metropolis Canadian brings credibility in urban contexts to models and materials…

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Dynamic Attitude

The lifestyle passion for dynamism drives the collections showcased at Dynamic Attitude.

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CANADIAN

- Ellesse is a sport fashion brand with product lines with high quality content. Founded in Perugia in 1959 by the Italian…

ELLESSE FOOTWEAR

- Founded in London in 2002, mou is the internationally recognised label for premium, handcrafted shoes and accessories in…

MOU

- Filmore designs premium men's sneakers from sustainable materials. Filmore is renowned for its timeless designs and unique…

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Superstyling

Exploring new dimensions of style, with a talent for anticipating trends.

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FILMORE

- We’re Les Deux, the preppy/street brand out of Copenhagen, Denmark. Founded in 2011, our story began when two guys – one…

LES DEUX

- I started The Mercer Brand out of Amsterdam in 2013 from a passion for footwear and sustainability. The name is derived from…

THE MERCER BRAND

- Founded and based in Scotland, much-loved cycling brand Endura makes cycling clothing, shoes, protection and apparel for…

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I Go Out

A passion for open spaces and nature-inspired sports meets the most advanced style innovation.

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ENDURA

- Oslo based Mono was established in 2020 and offers a wide range of high-quality and timeless shoes. Mono is all about comfort,…

MONOFOO

NORWAY

RRD ROBERTO RICCI DESIGNS

- The RRD (Roberto Ricci Designs) brand was established in 1989, born from the passion of its founder, Roberto Ricci, for windsurfing.…

- ISNURH is a Copenhagen-based brand. The kind of brand that had a feature in WGSN, before getting in the local magazine. …

Explore

Scandinavian Manifesto

The most innovative fashion research from the Nordic scene has been presented at Pitti Uomo for several editions in the Scandinavian…

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ISNURH

- The ambition to be different and to challenge the conventional has always been part of Nikben’s ethos. In 2014 Nik and Ben…

NIKBEN

SWEDEN

WOODBIRD

- Based in our Scandinavian and Asian Culture, Woodbird channels vibrant street expressions from Hong Kong merged with a casual…

- FILOSOFIA DI BILLIONAIRE Il marchio di lusso italiano sinonimo di artigianalità Made in Italy ed eleganza senza tempo. Billionaire…

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Fantastic Classic

The evolution of classic style in its most refined and modern expression.

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BILLIONAIRE

- Artisan uniqueness and made in Italy. The word “GIÒSA” stands for the initials of its founder, Giorgio Santamaria, who today…

GIOSA MILANO

- 100 manifestazioni del Pitti Uomo al 30 giugno 1-2 luglio 2021 50° anniversario (1971- 2021) della fondazione…

SILVANO LATTANZI

- Following on the Italian tradition, we endlessly hone our skills and refine our art to deliver products of inestimable quality.…

Explore

Futuro Maschile

The universe of contemporary menswear in all its diverse expressions.

Explore

BARRETT

- For our second season in PITTI UOMO, five J∞QUALITY-certified factories with master craftsmanship have joined forces to create…

J8QUALITY

- SCAGLIONE is a brand by Maglificio Scaglione, an authentic Italian family business: small, creative and rooted in tradition…

SCAGLIONE

- Inspired by the 'cool' lifestyle of the Canadian metropolis Canadian brings credibility in urban contexts to models and materials…

Explore

Dynamic Attitude

The lifestyle passion for dynamism drives the collections showcased at Dynamic Attitude.

Explore

CANADIAN

- Ellesse is a sport fashion brand with product lines with high quality content. Founded in Perugia in 1959 by the Italian…

ELLESSE FOOTWEAR

- Founded in London in 2002, mou is the internationally recognised label for premium, handcrafted shoes and accessories in…

MOU

- Filmore designs premium men's sneakers from sustainable materials. Filmore is renowned for its timeless designs and unique…

Explore

Superstyling

Exploring new dimensions of style, with a talent for anticipating trends.

Explore

FILMORE

- We’re Les Deux, the preppy/street brand out of Copenhagen, Denmark. Founded in 2011, our story began when two guys – one…

LES DEUX

- I started The Mercer Brand out of Amsterdam in 2013 from a passion for footwear and sustainability. The name is derived from…

THE MERCER BRAND

- Founded and based in Scotland, much-loved cycling brand Endura makes cycling clothing, shoes, protection and apparel for…

Explore

I Go Out

A passion for open spaces and nature-inspired sports meets the most advanced style innovation.

Explore

ENDURA

- Oslo based Mono was established in 2020 and offers a wide range of high-quality and timeless shoes. Mono is all about comfort,…

MONOFOO

NORWAY

RRD ROBERTO RICCI DESIGNS

- The RRD (Roberto Ricci Designs) brand was established in 1989, born from the passion of its founder, Roberto Ricci, for windsurfing.…

- ISNURH is a Copenhagen-based brand. The kind of brand that had a feature in WGSN, before getting in the local magazine. …

Explore

Scandinavian Manifesto

The most innovative fashion research from the Nordic scene has been presented at Pitti Uomo for several editions in the Scandinavian…

Explore

ISNURH

- The ambition to be different and to challenge the conventional has always been part of Nikben’s ethos. In 2014 Nik and Ben…

NIKBEN

SWEDEN

WOODBIRD

- Based in our Scandinavian and Asian Culture, Woodbird channels vibrant street expressions from Hong Kong merged with a casual…

COSTRUZIONI LORENESI / 22

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Section · 01 / 06

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New Brands at Pitti Immagine Uomo 107

LABEL U - CHINA WAVE

CHINA

GUESS MAN

U.S.A.

HIDESIGN

PADIGLIONE CENTRALE / A/3-5

JAPAN

ALEX ZONO - KNEES UP RUNNING SPACE

SALA DELLA RONDA / R/1

SOUTH AFRICA

DB

SALA DELLA RONDA / 5-6

NORWAY

UNIFROM

COSTRUZIONI LORENESI / 7

SWEDEN

PAS NORMAL STUDIOS

SALA DELLA RONDA / 38

PADIGLIONE CENTRALE / R/11

NOIR BRIGLIA 1949

FANAGOTT

ITALY

AROVESCIO

PADIGLIONE CENTRALE / 25

PADIGLIONE CENTRALE / I/13

CALEB PARIS

FRANCE

YUHAKU

SALA DELLE NAZIONI / B/27-40

REDSKINS

FRANCE

CORDONE1956

PADIGLIONE CENTRALE / 6

PADIGLIONE CAVANIGLIA / 9

MA.STRUM

EQUIPEMENT DE VIE

SALA DELLA RONDA / 21

PADIGLIONE CENTRALE / J/13

MIAMILY

SWITZERLAND

SIX COUP DE FOUDRE

SALA DELLE NAZIONI / B/27-40

PADIGLIONE CAVANIGLIA / 24

SUWUKOU - CHINA WAVE

CHINA

CONP - CHINA WAVE

CHINA

VELDSKOEN SHOES

ARSENALE / 26

SOUTH AFRICA

ODDA

ARSENALE / 33

SPAIN

SOLDINI80

SALA DELLE NAZIONI / A/14

BERNI

FRANCE

LES HOMMES WHITE LABEL

ARSENALE / 6