Steven Stokey-Daley will be the Guest Designer at Pitti Immagine Uomo 105 (Florence, 9-12 January 2024) with the eponymous S.S. Daley brand. Not even thirty years old yet already internationally esteemed, the Liverpudlian designer will be bringing his ‘made in Britain’ collection to Florence with a catwalk show-event staged in his own characteristic style.
Brand profile
Founded by Steven Stokey-Daley in 2020, S.S.DALEY aims to revisit and dismantle typical ideas of British Heritage, subverting them into a modern context from the perspective of his working class upbringing.
Following his BA at the University of Westminster, Stokey-Daley’s graduate menswear collection, which riffed on the peculiarities of 1900s British aristocratic dressing, caught the attention of eminent names in the fashion industry such as Sarah Mower and Harry Lambert - the latter dressing British musician Harry Styles in pieces from the graduate collection for the ‘Golden’ music video. This led to Stokey-Daley releasing his first menswear collection in partnership with Matchesfashion.com, which has since expanded to include womenswear and accessories.
Stokey-Daley had his London Fashion Week debut in September 2021, collaborating with members of the National Youth Theatre of Great Britain to produce an evocative fashion-performance piece exploring themes of race, sexuality, and class, which was heralded as a standout show of the season.
In 2021 Stokey-Daley was named as a recipient of the British Fashion Council’s NEWGEN initiative. A year later Stokey-Daley was awarded the LVMH Prize for Young Designers in June 2022. This was followed by receiving the Foundation Award at the British Fashion Awards in December of the same year.
S.S.DALEY stockists include Saks 5th Avenue, Dover Street Market, Matchesfashion.com, Bergdorf Goodman, 10 Corso Como Seoul, and I.T Store.