Denim meets design at G-Star RAW’s return to Pitti Immagine Uomo in January 2024. Visitors can experience their FW24 collection surrounded by a spectacular backdrop: the 13-meter long private jet created from their own denim waste.
The collection offers a bridge between classic workwear aesthetics and cutting-edge denim design. Additionally, the concept of cocooning is embraced in sophisticated styles redefining comfort. Utilizing innovative denim technology and fabric blends to create a soft feel without compromising on the durability and authenticity of denim.
At Padiglione delle Ghiaie, inside the Fortezza, the G-Star pavilion the life-sized private jet takes the main stage, designed by artist Maarten Baas and made from recycled denim. Baas, one of the most influential creative minds of the twenty-first century, created the denim plane for G-Star last year. It was considered one of the highlights during Milan Design Week 2023. In Florence the iconic airplane makes its return to the public.
The collection offers a bridge between classic workwear aesthetics and cutting-edge denim design. Additionally, the concept of cocooning is embraced in sophisticated styles redefining comfort. Utilizing innovative denim technology and fabric blends to create a soft feel without compromising on the durability and authenticity of denim.
At Padiglione delle Ghiaie, inside the Fortezza, the G-Star pavilion the life-sized private jet takes the main stage, designed by artist Maarten Baas and made from recycled denim. Baas, one of the most influential creative minds of the twenty-first century, created the denim plane for G-Star last year. It was considered one of the highlights during Milan Design Week 2023. In Florence the iconic airplane makes its return to the public.
