Sync up with Pitti Uomo!
"PittiTime" is the theme of Pitti Immagine's winter fairs and the new Pitti Uomo ad campaign, directed by Leonardo Corallini and coordinated by creative director Angelo Figus.
Perceived, intuited, tangible, virtual, fleeting, ungraspable: time is not something that flows uniformly from the past to the future, as strictly measured by clocks. It accelerates, it decelerates, always seeking its rhythm. "There is no single time common to all places; nor is there even a single time at any one place," it's the teaching of Carlo Rovelli, a theoretical physicist and author of 'The Order of Time', a treatise that inspired Liliana Cavani for the film of the same name.
Time is also a reflection of our era.
Perceived, intuited, tangible, virtual, fleeting, ungraspable: time is not something that flows uniformly from the past to the future, as strictly measured by clocks. It accelerates, it decelerates, always seeking its rhythm. "There is no single time common to all places; nor is there even a single time at any one place," it's the teaching of Carlo Rovelli, a theoretical physicist and author of 'The Order of Time', a treatise that inspired Liliana Cavani for the film of the same name.
Time is also a reflection of our era.