Fifty years and still going strong. On the occasion of Pitti Uomo 104, Doucal's is celebrating its prestigious anniversary since its founding. For this special event, the company presents the Mario's Loafer Special Make-Up project, featuring a limited edition of one of its most iconic and timeless loafers. This loafer, dedicated to Mario Giannini, the founder of the renowned artisanal workshop located in Montegranaro, has transcended the decades and garnered the loyalty across generations. Mario has become an essential part of men's wardrobes for all occasions, unaffected by seasonal trends.

For the Pitti Uomo showcase, the model on stage features a unique combination of Golden Cream yellow and black, adding a touch of exclusivity to the packaging.

Furthermore, on Wednesday, June 14, at 6 p.m., Doucal's will launch the Loafer Performance event at Palazzo Budini Gattai. The event will highlight the expertise of the company's artisans and their craft. Following the performance, there will be a cocktail party to commemorate this significant milestone for the brand.