To celebrate its 50th anniversary, Arena presents its beachwear collection and collaboration with The Woolmark Company. This collaboration marks the company's official debut in the lifestyle segment and chooses Merino wool as its flagship fabric, which is both high-performing and responsible. It represents a way to explore new horizons of technology and style, building upon their expertise in racing. The collection is dedicated to urban and evolved consumers and will be showcased in a special installation at the Giardino del Glicine. The garments feature clean lines, authentic quality, and a strategic focus on creativity and design—a glimpse into the future that starts with a deep understanding of fitting standards.

The new Arena Beachwear collection, which seamlessly combines performance, design, and style. Reflecting the brand's DNA that has been consolidated over 50 years, this collection is capable of interpreting and blending modern fashion and lifestyle trends. Designed for a young and conscious audience, this Spring/Summer 2024 premiere introduces the swimwear icon to the lifestyle world. In collaboration with The Woolmark Company, five swimwear styles for both men and women have been created. Each piece is made from an innovative Merino wool fabric with inherent technical and performance qualities, such as natural elasticity and breathability, which open up a new era of responsible beachwear.