Italian Trade Agency Special Area
Editorial
Edition 101
30.12.2021
ITA for the fourth edition in partnership with the Pitti Tutoring & Consulting division shows the project YOUNG ITALIAN START UP AROUND THE WORLD in a special area inside the Main Pavilion focused on Made in Italy startups. The 7 selected brands are: Baia, Baldi, Id.Eight, Italian Family, Noskra, Pintorie, and Sesa Footwear.
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Baia
Unconditional lovers of the sea and complementary in life, Camilla and Matteo are siblings and now also business partners. Baia was born, crystallizing their love for their land of origin: Salerno. The sea, the boundless horizon, the land become the paradigms of the new project where passion for outerwear draws the profile of a sailor.
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Baldi
Menswear brand based in Milan and founded by Giuliana Baldi in 2021. The brand’s aesthetic stands for rewriting the classical elements of the mens wardrobe in a contemporary way: the new man introduced by Baldi is a mixture of poetry, elegance and experimentation.
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Id.Eight
Dong Seon Lee for the brand's sneakers collection drew inspiration from his youth spent in Korea in the 90s when the cultural phenomena that permeate the world today sprouted. From K-POP music to video games, from urban life that never stops to neon lights, Dong Seon and his wife and co-founder of the brand Giuliana Borzillo have been able to interpret the universe of color and contamination of Seoul's design.
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Italian Family
An Urban Tailoring, as the creative Gabriele Santoriello defines it, which retains a classic soul, and elegance, to elements belonging more to an urban and casual world.
With his family he creates a 2.0 tailoring, always starting from the basics of the ancient Neapolitan tailoring. From the research of materials, to the cutting of the fabric, creation of models, façon and ironing. All strictly Made in Naples.
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Noskra
The brand merges inspirations that come from the contemporary fashion and art world to design functionality, combining brutalist graphics with clean minimal forms.. Noskra was born with a unisex vision and is strictly manufactured in Italy.
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Pintorie
Pintorie was born from the intuition that the fusion of art, science and nature is not only a part of our Renaissance past, but also the key to regaining consistency in current times beyond mere appearance. The collections are created through a dense network of collaborations based on the principles of reciprocity, sustainability and competence
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Sesa Footwear
Shoemakers since 1976, founded in the Marche region of Italy. The brand is the result of the collaboration with Japanese designer Masahiro Wakabayaski. An exploration the label’s original archive models and classic standards, highlighting a strong knowledge of moccasins and handsewn products, loyal to traditional craftmanship.