Exhibitors Spotlight: Stetson

Exhibitors Spotlight:
Stetson

Editorial

Edition 100

27.07.2021

American legacy label Stetson’s new collection serenades our return to the beach

Exhibitors Spotlight focuses on a selection of brands exhibiting at this year's Pitti Uomo, showcasing their upcoming collections and special upcoming projects.

After a trying year, the long-awaited summer holidays are at last rewarding us with internal relaxation, and external vitality. The joyous, sun-drenched energy is capturing our spirits, and our wardrobes alike. This season, we’ve witnessed the return of strong color palettes, clean shapes and a fluid interweaving of sartorial genres — all of which evoke the enthused dynamism of global activity resuming.

In business since 1865, Stetson is an established brand that embodies the resourceful, authentic, adaptable and diverse core of the American spirit. A global leader in authentic lifestyle products, John B. Stetson’s namesake menswear label has demonstrated a consistent commitment to preserving the heritage of craftsmanship, and design with a quality that communicates individuality and freedom — always striking the balance between evolution and timelessness.

For SS22, the American brand is offering a collection celebrating the light, airy and bright atmosphere of the beach and its surrounding maritime environment. "All around the world, people strive to be near the water, for some fun hours in a crowd of like-minded people or to be alone and clear their heads for contemplation," says Klaus Kirschner, managing director of the brand’s European provider, Friedrich W. Schneider. "We link the influences on people's current lifestyle with our passion for enduring craftsmanship."

Shaped by this strong craftsmanship tradition, Stetson proposes its own sartorial interpretation of the beach atmosphere, and the relaxed sense of togetherness that accompanies it. This season, the American heritage label combines the longing for sun and light with our contemporary need to protect ourselves against harmful sun rays – creating an individual style that works everywhere: on the water and on land, in the cool shade and at a beach café.