Exhibitors Spotlight: Roberto Collina

Exhibitors Spotlight:
Roberto Collina

Editorial

Edition 100

15.07.2021

Roberto Collina’s SS22 collection propels its artisanal roots into the future

Exhibitors Spotlight focuses on a selection of brands exhibiting at this year's Pitti Uomo, showcasing their upcoming collections and special upcoming projects.

This season, we’ve witnessed a variety of trends cross-pollinating, creating aesthetic and functional interplays and, perhaps most commonly, finding ingenious ways of preserving the traditional techniques specific to luxury items — with the added intent of adapting and propelling them into the environmentally-aware, fast-paced and volatile zeitgeist of today.

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With more than six decades of Made in Italy excellence under its belt, the knitwear label Roberto Collina has no intention of relinquishing its artisan roots. On the contrary: today, more than ever, he celebrates the quality, design, product process and panache of the classic jumpers that have written —and continue to write— a notable chapter of Italian fashion history, creating a new frontier in Italian menswear style.

Efficiently tweaking its designs, techniques and cuts to espouse contemporaneity, Roberto Collina summarizes its brand essence in the consistent yet audacious collections it releases each season. In the varied array of knit designs, the label experiments with a synergy clean lines of apparent simplicity, yet underpinned by meticulous craftsmanship and premium quality. The aesthetic that guides the brand’s signature is a sophisticated, sensitive type of elegance — one that translates into an poised stance, elevating simplicity and promoting minimalistic, essential take on luxury.

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For SS22, the brand created a timely sartorial narrative grounded in soft, light fabrics with a central focus on elegance that isn’t exclusive of comfort. "In this collection, we wanted to rethink the concept of formality through fluid knitwear, made with fine and controlled materials such as sea island cotton and sea silk, proposed in super bright colors, » says menswear designer Rita Fellin. « Comfort was definitely a key word — but without losing touch with the techniques that distinguish us, such as the sprays on linen that emulate a rough effect".

With ethics and values profoundly anchored in the tradition of Italian artisan production, the company’s ethics have always been embodied by their conscious, painstaking production processes — not merely by purchasing and working with Italian materials, but also by passing the torch to new generations, creating harmonious continuity in their passing down of sartorial ideals.