BAO Publishing is Italy’s highest selling graphic novel publisher. It publishes the books by Zerocalcare and many other famous Italian creators. With fifty new releases per year and a varied, but cohesive catalogue, it has brought many new readers to comics, becoming the most recognized publisher in general bookstores.The reader experience is at the core of BAO’s mission for the diffusion of comics among Italian readers, thanks to a list ranging from original graphic novels to manga, by way of the best French and American titles.