Coldiretti, the biggest trade association that brings together, represents and assists Italian farmers, is taking part in the fair with a special lounge area where it will be organizing events that take an in-depth look at the latest agri-food topics. With the collaboration of Unaprol (an Italian olive-growing consortium for over 40 years which represents the interests of more than 100,000 firms from all the olive producing regions in Italy, supporting them throughout the various phases of the production chain), the Fondazione Evoo School Italia (which aims to help the progress of the olive-growing industry through courses and training activities), and the Consorzio dell’olio Toscano IGP (which brings together almost 9,000 Tuscan olive farmers), it will be holding masterclasses dedicated to olive oil, differentiated according to operators/buyers and for visitors/consumers: experiential training during which the participants, guided by professional tasters through an itinerary of sensorial analysis featuring different types of olive oils, will acquire the basic principles for recognizing fruitiness, bitterness and spiciness as the distinctive characteristics of EVO oil and to learn how to tell a quality olive oil from a poor one.
Moreover, Coldiretti experts and representatives will also be taking part in the Taste Rings curated by Davide Paolini and the meetings on stage in the UniCredit Taste Arena.