Brand Profile
In origin we find the essence
There’s nothing more beautiful than being able to translate history into something tangible. With the passing of millennia artisans have improved this skill adapting it to the contemporary age. Working with artisans is working with those who came before us.
Something invisible, that at the same time feels so evident.
JUÁREZ CAMACHO is a high-end brand born from a strong passion for leather and craftsmanship. The brand opens a window to Mexican Culture and traditions by narrating stories through colors, silhouettes and textures.
By employing Noble Materials like Leather, Wool, Metal, and Wood in its bags, the object is embodied by the culture and history each techniques carries. Leather is the ever-present material in the Juarez Camacho universe. A material that can live, change, and be hand down to new generations. Our view on sustainability is creating pieces that contain not only things, but stories and meaning.
El CHUMETEADO is one of the many different techniques used by Mexican leather craftsmen to adorn horse saddles for Charros and Amazonas. A completely handmade technique that unites Leather and Thread, a beautiful fusion between Mexican culture and leather craftsmanship.