Established in 2010, ROARINGWILD focuses on the in-depth conception of details, creates a great product system with flexible design and expresses products in multiple dimensions. It is a street-wear brand based on URBAN STREET style. At the same time, it is also a plat- form dedicated to the creation and dissemination of local youth culture in the fields of life, art and music.The brand is more like a forerunner, adhering to the life philosophy of street culture, and encouraging young people to express their own opinions through the attitude of ‘ROAR’. We consider the social issues from dialectical perspectives. The clothing is regard- ed as a carrier to create the life attitude belonging to the new generation.