The trademarks of Franco Bassi are quality in all aspects from the creation of designs right through to the finished products. The firm, founded by Franco Bassi 40 years ago, today has also his son Cesare and daughter Francesca by his side to manage it. The inspiration and philosophy are the same as when it all started; dedication in producing elegant tailored products appropriate to a clientele with ever changing needs. Bassi represents two generations of the famous Made in Italy that, over the course of the years, has garnered a list of the most important international names as customers. Uniting these customers is the appreciation of the Bassi way of constantly reinventing and reinterpreting the products as new contemporary classics. The Francesca Bassi collection - the ladies range - has also been greeted with great enthusiasm. This seasonal range is created and managed from start to finish by Francesca Bassi herself and naturally has the same set of principles of excellence as the Men’s range.