DAOYUAN DING is a designer brand founded by Daoyuan Ding in 2019. Daoyuan Ding was born in 5th of May, 1991 in China. After a degree from Donghua University in Shanghai and a one-year course at IED in Milan, Ding worked as designer at Uniqlo in Shanghai and Tokyo for two years. He then moved to London, where he specialized in menswear at the London College of Fashion, University of the Arts London. He showcased his collection in London Fashion Week Men 2019 Spring and Summer. He then won “The ITS Award powered by Allianz with Pittimmagine Tutoring & Consulting” and “Tomorrow Entrepreneurial Creativity Award” at International Talent Support (ITS Contest) 2019 as “the winner of ITS2019” with a collection called Migratory Vagueness that was well-designed both in terms of cuts and construction and of materials development.

DAOYUAN DING focuses on unisex fashion that is based on a conceptual DNA of “The grey zone”. The grey zone is the psychological area in mind where the “unfamiliar familiarity” occurs. DAOYUAN DING creates the fashion pieces with this DNA which are mostly unconventional, to re-design and re-define the contemporary wardrobe.